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Narrative 3-1 IBM Has a Long-Standing "Reinventing Education" Program,which Involves Intensive Research

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Narrative 3-1
IBM has a long-standing "Reinventing Education" program,which involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do and thereby improve education. In the process,the program is helping to shape a market of significant interest to IBM. IBM views the program as an investment rather than as a charitable contribution.
-Refer to Narrative 3-1. Which type of strategy is IBM using to show its social responsibility?


Definitions:

Expectancies

Expectancies are beliefs about the likelihood of future events happening, which can influence behavior and outcomes.

Current Concern

A present matter or interest that occupies an individual's attention and thought.

Incentive

Something that motivates or encourages an individual to take action or endeavor to achieve a certain goal.

Drive

An internal motivational state that compels an organism to engage in specific behaviors to satisfy physiological needs.

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