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Which step(s) in the decision-making process can be done better by groups than by individuals?
Corporate Vertical Marketing System
A coordinated marketing strategy where a single company controls multiple levels of production, distribution, and sales within its supply chain.
Contractual Vertical System
A formal arrangement between firms at different levels of the supply chain, governed by a contract, to coordinate their activities.
Marketing Channel
A series of steps or operations needed to change the ownership of items from the location of creation to the location of use.
Strategic Channel Alliances
Partnerships between organizations to create distribution channels for reaching consumers more effectively and efficiently.
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