Examlex
Auras typically occur before
Puffery
Exaggerated or boastful statements made by sellers about a product or service that are considered opinion rather than fact.
Advertising
The activity or profession of producing advertisements for commercial products or services to attract potential customers or clients.
Ad Substantiation
An FTC standard requiring advertisers to have a reasonable basis for the claims made in their ads.
Reasonable Basis
A justification or foundation for belief or action that is considered fair or sensible under given circumstances.
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