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When Making Travel Plans,many Tourists Select Thomas Cook Because They

question 18

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When making travel plans,many tourists select Thomas Cook because they perceive the tour company as being superior to all others. No other tour service can duplicate the customer service and satisfaction that Thomas Cook has provided over its years of operation. What type of resources has Thomas Cook apparently used to create a sustainable competitive advantage?


Definitions:

Horizon Problem

A situation in decision-making where the choice is influenced by the limited timeframe considered for the outcome.

Share-Based Remuneration

Compensation provided to employees or other parties in the form of equity shares in the company, often used to align the interests of the employees with those of the shareholders.

Dividend Pay-Out

The portion of a company's earnings distributed to its shareholders as dividends.

Market Efficiency

A financial market theory suggesting that asset prices fully reflect all available information, making it impossible to consistently achieve higher returns.

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