UBC Student Ann Makosinski Has Developed a Coffee Mug That

question 3

Multiple Choice

UBC student Ann Makosinski has developed a coffee mug that generates electricity to charge a cell phone. She has filed a patent for the device. What does she have from the patent on the coffee mug?

• A)sustainable competitive advantage  
• B)aggregate marketing strategy  
• C)reliable differentiation  
• D)strategic stance

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Definitions:

Productivity Through People

A management philosophy emphasizing the empowerment and involvement of employees in decision-making processes to improve performance and productivity.

Contingency Thinking

Contingency thinking is an approach that considers the possible variations in a situation and plans for multiple potential scenarios, acknowledging that there is no one-size-fits-all strategy.

Uncertain Environment

Lacks so much information that it is difficult to assign probabilities to the likely outcomes of alternatives.

Stable Environment

An environment characterized by predictability, consistency, and minimal change, allowing organizations to plan with greater certainty.