Clorox Corporation Controls 60 Percent of the Bleach Market

question 23

Multiple Choice

Clorox Corporation controls 60 percent of the bleach market. Imagine you are an entrepreneur who is considering developing and marketing a new brand of bleach. Which one of Michael Porter's five industry forces should you be most concerned about?

• A)bargaining power of buyers  
• B)threat of substitute products or services  
• C)threat of new entrants  
• D)character of the rivalry

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Definitions:

Reaction Sequence

A set of consecutive chemical reactions where the product of one reaction serves as the reactant for the next.

Reagents

Compounds or blends employed in chemical processes to identify, quantify, investigate, or generate different compounds.

Reaction

A process in which one or more substances are changed into one or more different substances through the breaking and formation of chemical bonds.

Major Organic Product

The primary product resulted from an organic reaction, typically the one formed in the greatest yield.