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When Making Travel Plans,many Tourists Select Thomas Cook Because They

question 18

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When making travel plans,many tourists select Thomas Cook because they perceive the tour company as being superior to all others. No other tour service can duplicate the customer service and satisfaction that Thomas Cook has provided over its years of operation. What type of resources has Thomas Cook apparently used to create a sustainable competitive advantage?


Definitions:

Contract Price

The total amount agreed upon in a contract for the sale of goods or services.

Call for Tenders

A formal request issued by a business or government for suppliers to submit proposals to undertake a specified project or service.

Municipality

A city, town, or other district possessing corporate status and usually its own local government.

Compensation

Payment or reward given for services or to make up for someone's loss, damage, or injury.

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