What Type of Grand Strategy Is McDonald's Using When It

question 53

Multiple Choice

What type of grand strategy is McDonald's using when it increases its profits in Canada by offering uniquely Canadian products,such as poutine?

• A)growth  
• B)decline  
• C)retrenchment/recovery  
• D)repositioning

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Definitions:

Negative Reinforcement

A behavioral modification technique where a response increases because a negative condition is removed or avoided.

Tardiness

The act of being late or delayed beyond the scheduled or expected time.

Intermittent Reinforcement

The giving of rewards for behaviour only periodically.

Punishment

A consequence applied in response to undesired behavior, intended to reduce or eliminate that behavior.