Narrative 5-1 the Rolling Stones Are the Most Successful Act in the in the Music

question 119

Multiple Choice

Narrative 5-1
The Rolling Stones are the most successful act in the music industry largely because they run the band as a business-Rolling Stones Inc. Since 1989,the band has generated more than $1.5 billion in gross revenues. That total includes sales of records,song rights,merchandising,sponsorship money,and touring. Unlike some other groups,the Stones carry no antibusiness baggage. The company licenses over 50 products from underwear to formalwear. Its record earnings from one tour came from the Voodoo Lounge tour in 1994,which grossed $121.2 million. Over the past decade,the group's song writing has made about $56 million. The next time you see Mick Jagger,think of him as the highly successful CEO of a mid-sized corporation. The goal of the corporation is to continue providing products that differ from its competitors' offerings so that fans will continue to pay a premium price for what it sells.
-Refer to Narrative 5-1. When it comes to operating as a business,what characteristics have the Rolling Stones demonstrated compared to other musicians?

• A)distinctive competence  
• B)marginal advantage  
• C)contingency style  
• D)synergistic hierarchy

---

Definitions:

Efficient Outcomes

Results or end-states that achieve the maximum benefit or utility with the minimal waste of resources.

Economy

The system of production, distribution, and consumption of goods and services in a particular geographic area.

Unemployment

The condition of being without a job, while actively searching for employment.

Production Possibilities Frontier

A curve depicting all maximum output possibilities for two or more goods given a set of inputs.