ARI Is a Leading Provider of Sales and Profit-Building Technology

question 85

Multiple Choice

ARI is a leading provider of sales and profit-building technology services for equipment dealers. When Unverferth Manufacturing wanted to change the way it supplied information to its dealers by implementing a website,it contacted ARI. ARI provided a solution that allowed Unverferth to replace its paper catalogues with catalogues on CDs and to create a website. Aided by supplier involvement,Unverferth was able to eliminate costly paper catalogues and gain the ability to provide up-to-the-minute information to its dealers. Which approach to innovation does this incremental change exemplify?

• A)generational  
• B)experiential  
• C)milestones  
• D)compression

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Definitions:

Big Data

Big Data refers to extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

Volume

The quantity or amount of something, often used to describe the size, capacity, or mass of an object or the loudness of a sound.

Velocity

The speed of something in a given direction, often used in physics to describe motion but can extend to describe the pace of change in various contexts.

Variety

The quality or state of being different or diverse; the absence of uniformity or monotony.