ARI Is a Leading Provider of Sales and Profit-Building Technology

question 85

Multiple Choice

ARI is a leading provider of sales and profit-building technology services for equipment dealers. When Unverferth Manufacturing wanted to change the way it supplied information to its dealers by implementing a website,it contacted ARI. ARI provided a solution that allowed Unverferth to replace its paper catalogues with catalogues on CDs and to create a website. Aided by supplier involvement,Unverferth was able to eliminate costly paper catalogues and gain the ability to provide up-to-the-minute information to its dealers. Which approach to innovation does this incremental change exemplify?

• A)generational  
• B)experiential  
• C)milestones  
• D)compression

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Definitions:

Recall

The act of retrieving information or memories from the past, without having the items present for recognition.

Amygdala

A part of the brain's limbic system involved in emotion regulation, memory processing, and decision-making, particularly with emotional reactions.

Temporal Lobes

Regions of the brain located on either side of the head above the ears, involved in processing auditory information, memory, and integrating sensory input.

Implicit Memory

A form of memory where past experiences assist in accomplishing a task without the individual being consciously aware of these past experiences.