Creativity Was Needed to Improve Efficiency Without Raising Costs at WestJet

question 58

Multiple Choice

Creativity was needed to improve efficiency without raising costs at WestJet. Over the last few years,the company has implemented winglets and a bring-your-own-device policy across their fleet. What do these successful changes exemplify?

• A)corporate synergy  
• B)organizational innovation  
• C)assembly networking  
• D)reverse engineering

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Definitions:

Law Of Contingent Reinforcement

The principle that a reward should be given only when a desired behaviour occurs.

As Soon As Possible

A phrase indicating urgency, requesting that a task or action be completed in the shortest amount of time reasonably achievable.

Law Of Contingent Reinforcement

This law states that the effectiveness of a reinforcement depends on how consistently and immediately it follows the desired behavior.

Desired Behaviour

Specific actions or reactions that an organization, system, or individual aims to evoke from others, often through reinforcement or incentives.