Examlex
What is the term for the knowledge,tools,and techniques used to transform inputs into outputs?
Word-Of-Mouth-Communication
The informal exchange of information, opinions, or recommendations about products or services between individuals, without paid advertising.
Customer Lifetime Value
The total worth to a business of a customer over the whole period of their relationship, estimating the net profit attributed to the entire future relationship with a customer.
Cannibalization
A situation in which a new product or service significantly reduces the sales or market share of an existing product or service offered by the same company.
Co-Branding
A marketing partnership between at least two different brands of goods or services to leverage the strength of each brand.
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