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Narrative 6-2
An Internet strategy enabled Nestlé to change its way of doing business and allowed the company to change its staid,risk-averse culture. Nestlé leaders overhauled company processes-from buying raw materials to processing purchase orders to marketing the roughly 2,000 products under its 200 brands.
-Refer to Narrative 6-2. Which type of change did Nestlé use to reinvent the company?
Intellectual Property
Refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce.
Caveat Emptor
A Latin phrase meaning "let the buyer beware," implying that the buyer assumes the risk for the quality and condition of goods purchased, especially without a warranty.
Legal Concept
A principle or framework of laws that is recognized and enforced by a legal system.
Unauthorized Use
The use of a product, service, or information without permission or in violation of its intended use or laws.
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