Narrative 7-1 India Has the Fastest-Growing Demand for Consumer Products in the in the World

question 82

Multiple Choice

Narrative 7-1
India has the fastest-growing demand for consumer products in the world. In recent years,Coca-Cola attempted to enter the Indian market once again. Coca-Cola's first attempt to enter the Indian market a decade earlier was grossly mismanaged,which led to the company losing 20 billion Indian rupees. In that first attempt,Coca-Cola purchased Thumbs Up,the leading India-based carbonated soft drink. The company hoped to replace Thumbs Up with Coke while maintaining the Thumbs Up distribution strategy. For its return to the market,Coca-Cola built five plants,cut costly staff,revamped transport,shrunk bottles,and made the bottles lighter to increase a truck's carrying capacity. It also increased its number of distributors and dumped a global advertising campaign that proved irrelevant to the Indian market.
-Refer to Narrative 7-1. What process did Coca-Cola engage in during its first attempt to enter the Indian market?

• A)acculturation  
• B)direct foreign investment  
• C)internal importing  
• D)globalization

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Definitions:

Neuron Fires

The process by which a neuron transmits an electrical and chemical signal to another neuron.

Reaching

Reaching refers to the motor action of extending an arm or hand toward an object, usually to bring it closer; in development, it is a key milestone in fine motor skills.

Monkey

A primate generally characterized by a tail, manual dexterity, and a level of intelligence that allows for social behaviors and problem-solving.

Mirror Neurons

Neurons that fire both when an individual acts and when the individual observes the same action performed by another, thought to be involved in learning through imitation.