Marketers Often Appeal to Consumers' Needs as Defined by Maslow's

question 115

Multiple Choice

Marketers often appeal to consumers' needs as defined by Maslow's hierarchy. Schlage,a lock manufacturer,shows how much protection its locks provide. Clorox developed several types of wipes to eliminate concerns about infectious germs. Which of Maslow's needs are both marketers appealing to?

• A)achievement  
• B)belongingness  
• C)safety  
• D)physiological needs

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Definitions:

Sales Tax

A tax levied on the sale of goods and services, typically calculated as a percentage of the purchase price.

Perfectly Elastic

A situation in demand where consumers will buy an infinite quantity of goods at a certain price but none if the price increases even slightly.

Perfectly Inelastic

A demand situation where the quantity demanded does not change regardless of the price level.

Excise Tax

is a tax directly levied on certain goods, services, or activities, often with the intent to reduce their consumption or generate revenue.