Examlex
In nonverbal communication,the term body language is used to refer to the pitch,rate,tone,volume,and speaking pattern-that is,use of silences,pauses,or hesitations-of one's voice.
Customer Value Map
A visual tool that helps businesses analyze and display the value that customers place on their product or service compared to its competitors.
Relative
A term used to describe something in comparison or in relation to another variable, often used in analysis or assessments.
Competing Products
Products that are offered by different companies that serve the same market segment and meet the same needs or purposes as others.
Semantic Scales
A measurement scale used in research that assesses the connotative meaning of objects, concepts, or events, thus capturing the qualitative aspects of attitudes or feelings.
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