Narrative 16-1 Take a Look in Your Purse or Wallet-Do You See

question 132

Multiple Choice

Narrative 16-1
Take a look in your purse or wallet-do you see an Air Miles card
You and about 10 million Canadians have one. They can be used at stores including Shell,Sobeys,Rexall,and others. They work by recording your purchase history and uniquely linking it to your Air Miles program number. You can redeem the points you acquire for rewards in various forms.
-Refer to Narrative 16-1. Air Miles created the first widespread loyalty program in Canada in 1992. Which of the following were they most likely hoping to gain?

• A)first-mover advantage  
• B)market aggregation  
• C)comparative promotional point  
• D)differential benefit

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Definitions:

Comprehensive Exam

A detailed and extensive exam typically covering multiple subjects or the entirety of a specific subject, often used as a qualification or assessment in higher education.

Law of Diminishing Returns

An economic principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, cannot continue to increase if other inputs remain at a constant.

Marginal Study Time

The additional amount of time spent studying beyond the current level, focusing on the impact on overall academic performance.

Sunk Cost

Past expenses that have already been incurred and cannot be recovered or altered.