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Combining Internal Information with Information from Sources Such as Credit

question 128

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Combining internal information with information from sources such as credit brokers yields superior targeted marketing results.


Definitions:

Social Entrepreneurs

Individuals who pursue innovative solutions to social problems with the aim to create social value rather than just profit.

Philanthropists

Individuals or organizations that actively seek to promote the welfare of others, typically through generous donations of money to various causes.

TEA

Total Entrepreneurial Activity; a metric used to measure the percentage of the adult working-age population who are either a nascent entrepreneur or owner-manager of a new business.

North America

A continent located entirely within the Northern Hemisphere and almost all within the Western Hemisphere, consisting of countries such as the United States, Canada, and Mexico.

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