Ken, a Brand Manager at Media Labs LLC

question 28

Multiple Choice

Ken, a brand manager at Media Labs LLC., is formulating a strategic plan for his organization. He has identified the organizational mission and formulated a SWOT analysis of the business. Which of the following is most likely to be Ken's next step in the strategic planning process?

• A) Evaluate and reassess strategy
• B) Implement strategy
• C) Establish goals and objectives
• D) Formulate supporting functional strategies

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Definitions:

Direct Cost

Direct costs incurred in the manufacture of certain goods or services, like labor and raw materials.

Raw Materials

The basic materials that are processed and converted into finished goods through manufacturing.

Direct Labor

The work performed by employees who are directly involved in the production of goods or services.

Direct Materials

The raw materials directly used in the production of a product, which can be easily traced to the finished good.