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Design Disruption
Innovative changes in design that significantly alter the market or industry standards.
Backlash
A strong and adverse reaction by a large number of people, often against a social or political development, which can affect public perceptions of a brand.
Loyal Users
This term describes consumers who repeatedly choose and prefer a particular brand or product over competitors, often due to satisfaction, trust, or perceived value.
Repositioning
The strategy of altering the market position of a product or brand to target new demographics or change consumer perceptions.
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