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Santo Has Named the Newsletter "Skyline" but Wants to Make

question 75

Multiple Choice

Santo has named the newsletter "Skyline" but wants to make sure the newsletter's name stands out.Santo should _______.


Definitions:

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method or decision.

Simulation Heuristic

A cognitive process where individuals predict outcomes based on how easily they can imagine an alternative scenario.

Attention Bias

The tendency of an individual's perception to be affected by their recurring thoughts at the expense of other stimuli.

Representativeness Heuristic

The tendency to make judgments about group membership based on physical appearances or the match between a person and one’s stereotype of a group rather than on available base rate information.

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