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Lydia Is Three Months Pregnant with Twins

question 100

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Lydia is three months pregnant with twins. She is applying to be a pharmaceutical sales representative, a position that requires two weeks of overnight travel per month. She is taking part in a job interview. Which of the following statements best presents how Lydia and her potential employer should deal with her pregnancy?

Understand the importance of pretesting, executing, and assessing in the promotion decision process.
Know the incentives used by manufacturers to encourage the movement of products through the channel.
Comprehend the hierarchy of effects model and its stages in consumer behavior.
Understand the phases of the promotion decision process and the importance of identifying the target audience.

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