Ben, a New Manager, Is Being Sent to a Series

question 19

Multiple Choice

Ben, a new manager, is being sent to a series of seminars. He is going to learn how to bring his interpersonal, decision-making, and meeting-management skills to the higher level needed for his new duties. In which of the following skills will Ben be trained?

• A)tangible
• B)emotional
• C)soft
• D)hard

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Definitions:

Consumers

Individuals or organizations that use or consume goods and services produced within an economy, often considered the final users in the distribution chain of goods and services.

Exposures

The number of times potential customers come into contact with a marketing message or advertisement.

Encodes

The process of converting data into a particular form, often for the purpose of security, storage, or transmission efficiency.

IMC Communication Process

An approach to achieving the objectives of a marketing campaign through the well-coordinated use of different promotional methods that are intended to reinforce each other.