Examlex
Simulations are a development technique whereby the participant analyzes a situation and decides the best course of action based on the data given. They are frequently computer-interactive.
Attractiveness
A feature or combination of features that pleases the aesthetic senses, especially the sight, or appeals to other social or biological senses.
Speaker
An individual who expresses thoughts, feelings, or information verbally to others.
Elaboration Likelihood Model
A theory of persuasion which proposes that persuasive messages can influence attitudes by two different routes: central or peripheral.
Central Route
A method of persuasion that involves in-depth analysis of the content of a message, leading to lasting attitude change.
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