Examlex
A rater subject to the halo and horns effects makes generalizations about a subordinate based on only one trait.
Less Cost
Lower expenses or reductions in the amount required to purchase or produce something.
Advertising Plan
A strategy devised to promote and sell a product or service, including target audience, messaging, and media channels.
Advertising Agencies
Companies specialized in creating, planning, and handling advertising and other forms of promotion and marketing for their clients.
Preliminary Studies
Initial research or analysis conducted to assess the viability, cost, and potential impact of a proposed project or initiative.
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