Who Found That Students Who Had a Sense of Direction

question 46

Multiple Choice

Who found that students who had a sense of direction and purpose benefited most when exposed to a computer-based career program?​

• A)​Roselle and Hummel
• B)​Kivlighan, Johnston, Hogan and Mauer
• C)​Smud, Sampson, Reardon, Lenz and Byrd
• D)​Peterson, Ryan-Jones, Sampson, Reardon and Shahnasarian

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Definitions:

Positioning Studies

Research activities designed to understand how a brand, product, or company is perceived in the marketplace relative to competitors, aiding in marketing strategy development.

Tracking Reports

Documents that provide detailed information on the progress, performance, or status of a project, campaign, or activity over time.

Marketing Program

A comprehensive plan that integrates all marketing efforts and strategies, including advertising, promotions, pricing, and distribution, to achieve business objectives.

Long-Range Marketing Plans

Strategic plans that outline marketing goals and actions to be taken over an extended period, usually several years.