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Describe the two different compensation philosophies.
Customers
People who populate the segments of a market served by the offering.
Frequency
The rate at which something occurs over a particular period of time or in a given sample.
Franchise
A type of license purchased by a franchisee from an existing business called a franchisor to allow them to trade under the name of that business.
Marketing
The action or business of promoting and selling products or services, including market research and advertising.
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