Examlex
The compa-ratio is calculated by dividing the individual's pay rate by the lowest point in the pay range.
Neuromarketing
A field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli, using techniques from neuroscience.
Perception
The process by which individuals interpret sensory information to give meaning to their environment and experiences.
Exposure
The state of being subjected to something, such as an idea, condition, or influence, often used in marketing to describe contact with advertising.
Arousal
A state of heightened physiological activity or alertness, often driven by emotional, physical, or mental stimuli.
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