Examlex
Supplemental benefit plans are plans that are available to nonexecutive employees.
Start-Up Costs
Start-up costs are the initial expenses incurred during the process of establishing a new business or project, including but not limited to equipment, legal fees, marketing, and rent.
Follower Strategy
A business approach where a company decides to follow the innovations, products, or services introduced by competitors rather than lead the market.
Value Chains
The full range of activities that businesses undergo to bring a product or service from conception, through production, delivery to the consumer, and final disposal, adding value at each step.
Market Position
Describes a brand's unique spot in the marketplace, determined by consumers' perceptions of the brand and its competitors.
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