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If You Live in Canada and Are a Woman of Colour

question 14

Multiple Choice

If you live in Canada and are a woman of colour who does not speak English and you live below the poverty line, what are you considered to be, according to these aspects of your social identity?


Definitions:

Conspicuous Consumption

The spending of money on and the acquisition of luxury goods and services to display economic power and social status.

Situational Factors

External factors such as time, location, and social context that can influence consumers' buying behaviors or decision-making processes.

Fashion Conscious

A term describing individuals who are highly aware of and responsive to the latest fashion trends and styles.

Limited Problem-Solving

A decision-making process used by consumers when purchasing products that are somewhat important and require a moderate amount of effort and time to choose.

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