What Is True Regarding the Use of Educational Media Products

question 124

Multiple Choice

What is true regarding the use of educational media products for infants?

• A)Introducing infants to the music of Mozart will increase infant IQ scores by 15 points.
• B)Educational media products have a moderately positive impact on infant cognitive development.
• C)Infants who watch educational DVDs may understand fewer words than infants who did not watch educational DVDs.
• D)For educational media to have a positive impact on infants' cognitive development, the DVDs must be educational rather than entertaining.

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Definitions:

Fighter Brands

Brands created by a company to compete directly against low-cost competitors in the market, often to protect the parent brand's market share.

Low Price Competitors

Companies that compete primarily on price, often by offering similar products or services as higher-priced competitors, but at lower costs.

Enhanced Brand Equity

The increased value brought to a brand by consumer perceptions of high quality or positive experiences associated with the brand.

Line Extension

The development and introduction of additional items in the same product category under the existing brand name.