The Media Practice Model Proposes That the Primary Influence on Adolescents

question 29

Multiple Choice

The Media Practice Model proposes that the primary influence on adolescents' selection of media products is __________.

• A)socioeconomic status
• B)identity
• C)age
• D)gender

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Definitions:

Point of Parity

Elements of a product or brand that are similar to those of competitors, indicating a level of equality in the consumer's eyes.

Perceptual Map

A Perceptual Map is a visual tool used in marketing to depict consumers' perceptions of brands or products relative to competitors.

VALS Framework

A tool used in psychographic segmentation that classifies consumers into eight distinct types based on their responses to a questionnaire, focusing on values, attitudes, and lifestyle.

Geodemographic Segmentation

A market research technique that categorizes consumers based on geographic location and demographic information.