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Charles Darwin
Reach
The number of different people or households exposed to an advertisement.
CPM
CPM stands for Cost Per Thousand Impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.
GRP
Gross Rating Point, a standard measure in advertising denoting the reach and frequency of a particular advertisement or campaign.
CPM
Stands for Cost Per Thousand impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.
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