_____ Include People, Hardware, Software, or Other Assets

question 16

Short Answer

 _____ include people, hardware, software, or other assets.

---

Definitions:

Marketing Strategies

Approaches adopted by a company to attract customers, influence their preferences, and maintain customer loyalty towards their product or service.

Personal Selling

A sales approach where individuals promote products or services through direct communication with potential buyers.

Customer Output-Unit-Level Costs

The costs associated with producing a single unit of product or service that is directly attributed to fulfilling customer demands.

Customer Lifetime Value Costs

Represents the total amount of money a business expects to spend on a customer throughout their entire relationship.