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_____ include people, hardware, software, or other assets.
Customer Satisfaction
A measure of how products or services supplied by a company meet or surpass customer expectation.
Customer Service
A support provided by companies to their customers, dealing with inquiries, complaints, or orders, aiming to enhance customer satisfaction and loyalty.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over its competitors due to their loyalty or preference for that brand.
Customer Complaints
Refers to the expressions of dissatisfaction by a customer to a responsible party regarding a product or service.
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