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Market Modification Strategy
Tactics used by companies to change market perception, reach new customers, or increase product use among existing customers, often through product, price, place, and promotion adjustments.
Product Repositioning
Refers to the strategic process of changing the market's perception of a product or brand.
New Market
Entering or creating market opportunities in new geographic areas or sectors that were previously unexplored or underserved.
Buying Incentives
Strategies or offers provided by sellers to encourage potential buyers to make a purchase, such as discounts or loyalty rewards.
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