Examlex
MATCHING
-a technique of tricking employees into divulging passwords or other information
Mass Transit
Public transportation systems designed to move large numbers of people efficiently across cities or regions, such as buses, trains, and subways.
Flighting Schedule
A media buying strategy in advertising that alternates between periods of advertising activity and periods of no advertising, to optimize reach and frequency against a target audience.
Promotion
Activities designed to increase the visibility, sales, or acceptance of a product or service.
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