The Subjects Who Participate in an Experiment Should

question 85

Multiple Choice

The subjects who participate in an experiment should

• A) all be chosen from the same geographical area and socioeconomic class.
• B) be allowed to choose which group they would like to be in.
• C) come from a wide range of different age groups.
• D) be carefully chosen so they are a representative sample of the population.

---

Definitions:

Glocalization

An approach whereby firms achieve global integration while still meeting the demands of local markets.

Economies of Scale

The cost advantage that arises with increased output of a product, resulting in a decrease in fixed and variable costs per unit.

Standardized Products

Goods or services that are uniform in quality and performance, manufactured or delivered according to set specifications to ensure consistency and interchangeability.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, commonly referred to as the 4Ps: product, price, place, and promotion.