Cialdini (2003)argued Against the Use of Environmental Campaigns That Emphasize

question 39

Multiple Choice

Cialdini (2003) argued against the use of environmental campaigns that emphasize 'bad' behaviors.He did so for which of the following reasons?

• A) environmental advocates should focus on reinforcement of positive behaviors
• B) illustrating these behaviors may establish a descriptive norm for anti-environmental behaviors
• C) the damage done to the earth and our environment is already so drastic that it is better to use the funding on preparing for the next catastrophe
• D) the money could be better used in ads that focus on modeling of the appropriate behaviors

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Definitions:

Return On Investment

A performance measure used to evaluate the efficiency or profitability of an investment, calculated by dividing net profit by the cost of the investment.

Indirect Expenses

Costs not directly attributable to the production of a specific product or service, such as administrative salaries and utilities.

Expense Allocation

Expense allocation is the process of distributing expenses across various departments, projects, or products to accurately reflect where the costs were incurred.

Direct Expenses

Costs that can be directly attributed to the production of specific goods or services, such as raw materials and labor directly involved in manufacturing.