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The door-in-the-face technique involves
Prime Cost
The combined costs of direct materials and direct labor incurred to produce a product.
Direct Material
Raw materials that can be directly attributed to the production of specific goods or services, utilized in their creation.
Direct Labour Cost
A cost that can be directly attributed to the production of specific goods or services, such as wages paid to employees who physically produce a product.
Overhead Applied
The portion of indirect costs allocated to a specific product or department within a company, based on a predetermined overhead rate.
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