Imagine That You Are an Advertising Executive and That Your

question 243

Essay

Imagine that you are an advertising executive and that your sales have been dropping for a particular brand of laundry detergent.You want to design a set of advertisements that makes people feel good when they see your detergent and then you want to reinforce people for buying your product.How would you design advertisements that would condition people to feel good when they see your product and how would you reinforce people for buying your detergent?

---

Definitions:

Increased Participation

The rise in the number or percentage of individuals involved in an activity, process, or sphere, such as increased public involvement in politics or community services.

Multicultural Marketing

Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races.

Marketing Mix

A set of controllable, tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response from its target market.

Social Action

Activities taken by individuals or groups to create, change, or maintain societal norms and values.