Marisa Is Trying to Decide Between Two Computers That Are

question 299

Multiple Choice

Marisa is trying to decide between two computers that are advertised at the same price.Both computers are the same in most respects; however,computer A has a 2.5 GHz processor and 2 G of RAM,while computer B has a slower 2.0 GHz processor but 4 G of RAM.Because Marisa thinks that the speed of the processor matters more than the amount of RAM,she decides to buy computer A.In this case,Marisa has made her decision using

• A) elimination by aspects.
• B) a weighted decision strategy.
• C) an analytic decision strategy.
• D) the representativeness heuristic.

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Definitions:

Backlash

A strong and adverse reaction by a large number of people, often against a social or political development, which can affect public perceptions of a brand.

Loyal Users

This term describes consumers who repeatedly choose and prefer a particular brand or product over competitors, often due to satisfaction, trust, or perceived value.

Repositioning

The strategy of altering the market position of a product or brand to target new demographics or change consumer perceptions.

Brand's Position

involves the unique place a brand occupies in the minds of consumers, distinguishing it from competitors in terms of attributes, benefits, or values.