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Research suggests that when making a decision involving relatively few options,people tend to use
Price
The amount of money required to purchase a good, service, or asset.
Maturity
The time at which a financial instrument becomes due for payment.
Liquidity Premium (LP)
Additional return demanded by investors for holding securities with lower liquidity, compensating for the potential cost and difficulties in trading.
Maturity Risk Premium (MRP)
Additional return investors demand for holding longer-term securities, compensating for the risk of price fluctuations over time.
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