The Representativeness Heuristic Causes People to Think That Families with Four

question 56

Multiple Choice

The representativeness heuristic causes people to think that families with four children are more likely to have

• A) four children of the same sex.
• B) two boys and two girls.
• C) three boys and one girl.
• D) three girls and one boy.

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Definitions:

Segment Rationalization Test

A method of evaluating the viability and profitability of different market segments to determine where to focus marketing and product development efforts.

Relevance Test

An assessment to determine the applicability or importance of information, data, or research findings to a specific context or decision-making process.

SWOT Analysis

An assessment tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to a business or project.

Strategic Management

The ongoing planning, monitoring, analysis, and assessment of all that is necessary for an organization to meet its goals and objectives, focusing on long-term strategic direction.