When People Must Choose Between Two Alternatives,and They Recognize One

question 208

Multiple Choice

When people must choose between two alternatives,and they recognize one alternative but not the other,they often infer that the alternative they recognize has the higher value.This decision-making heuristic is called the

• A) representativeness heuristic.
• B) recognition heuristic.
• C) framing heuristic.
• D) conjunction heuristic.

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Definitions:

Small Wallets

Refers to consumers with limited spending power or financial resources available for transactions.

Cross-selling

The practice of selling additional products or services to existing customers, often related to their initial purchases.

Product Alterations

Modifications made to a product to make it more attractive or suitable for the target market.

Attitudinal Loyalty

A customer's psychological commitment or attachment to a brand, often reflected in repeat purchases or preferences.