Which of the Following Represents the Strongest Test-Retest Reliability for a Test

question 268

Multiple Choice

Which of the following represents the strongest test-retest reliability for a test?

• A) 0.00
• B) -0.75
• C) +0.70
• D) +0.90

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Definitions:

FCC

The Federal Communications Commission, a United States government agency that regulates interstate and international communications by radio, television, wire, satellite, and cable.

Pulsing Advertising Schedule

A marketing strategy that alternates between periods of very heavy advertising and periods of no advertising to keep the brand in the consumer's mind.

Sales Promotions

Special incentives or excitement-building programs that encourage the purchase of a product or service, such as coupons, rebates, contests, free samples, and point-of-purchase displays.

Contest

A brand-sponsored competition that requires some form of skill or effort.