Creativity Test Items That Give Respondents a Starting Point and Then

question 19

Multiple Choice

Creativity test items that give respondents a starting point and then require them to generate as many possibilities as they can in a short period of time are scored on the basis of

• A) the quantity of alternatives generated
• B) the originality of the alternatives
• C) the usefulness of the alternatives
• D) all of these things

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Definitions:

Gross Margin

A company's total sales revenue minus its cost of goods sold, divided by total sales revenue, expressed as a percentage, indicating the financial health and profitability of a company's core activities.

Cost Of Goods Sold

The particular expenses associated with generating the goods a business sells, covering labor and materials.

Opportunity Cost

The loss of potential gain from other alternatives when one alternative is chosen.

Manufacturing Company

An enterprise engaged in the transformation of raw materials or parts into finished goods through the use of labor, machines, tools, and chemical or biological processing or formulation.