The Makers of the New Adobe Automobile Are Sick and Tired

question 122

Multiple Choice

The makers of the new Adobe automobile are sick and tired of TV commercials that rely on images of sex and life in the fast lane to sell cars.Besides,they believe that if their commercials simply present the true facts about why their car is the best on the market,potential buyers are more likely to develop a long-lasting preference for the Adobe.According to the elaboration likelihood model,this approach exemplifies the

• A) central route to persuasion.
• B) peripheral route to persuasion.
• C) autonomic route to persuasion.
• D) somatic route to persuasion.

---

Definitions:

Preconceived Answers

Responses or conclusions formed in advance of obtaining complete information or experience, often based on assumptions.

Pocket Planner

A pocket planner is a compact, portable calendar or agenda used for organizing appointments, tasks, and notes, typically small enough to fit in a pocket or handbag.

Nature Pictures

Images or photographs capturing landscapes, wildlife, plants, and other elements of the natural environment.

Introductory Approach

A sales strategy that involves making a positive first impression to potential customers, often including a brief presentation of the product or service being offered.