According to the Elaboration Likelihood Model,TV Advertisements for Tylenol That

question 258

Multiple Choice

According to the elaboration likelihood model,TV advertisements for Tylenol that use an attractive famous actor who portrays a doctor in a television series to promote their product are using

• A) a peripheral route.
• B) central route.
• C) fear appeal.
• D) foot-in-the-door technique.

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Definitions:

Multi-player

A mode of video games or online activities that allows multiple people to play or interact together in real-time.

Competitive

Characterized by or involving competition; striving to gain or win something by defeating or establishing superiority over others.

Community-oriented

An approach or philosophy that emphasizes the importance of building and maintaining relationships within a community.

Solitary

Existing or carried out alone without the company of others.