The Elaboration Likelihood Model of Attitude Change Suggests That the Central

question 297

True/False

The elaboration likelihood model of attitude change suggests that the central route to persuasion is associated with more enduring attitude change.

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Definitions:

Proactive Interference

A phenomenon where old memories hinder the recall of newly acquired information.

Psychological Theorists

Researchers and scholars who study and develop theories on how people think, feel, and behave.

Sociological Theorists

Scholars and researchers who specialize in developing theories to understand social behaviors, structures, and systems.

Retroactive Interference

A memory disturbance in which new information impairs the retention of previously learned information.